What is a Company Name?

A company name is your legal business entity name. It's:

Registered with government authorities
Legally binding for contracts and transactions
Associated with your business license and tax ID
Often includes legal structure indicators (LLC, Inc., Corp, etc.)
Required for official business documentation

Example: "TextiArt Solutions LLC" is a company name.

What is a Brand Name?

A brand name is what customers know you as. It's:

The name you use in marketing and advertising
What appears on your website and social media
Associated with customer perception and loyalty
Often trademarked for protection
Can be the same as or different from your company name

Example: "TextiArt" is a brand name.

Key Differences

Purpose

Company Name: Legal and administrative

Brand Name: Marketing and customer recognition

Scope

Company Name: One per legal entity

Brand Name: Can have multiple brands under one company

Flexibility

Company Name: Difficult and expensive to change

Brand Name: Can be updated or evolved

Visibility

Company Name: Often hidden from public

Brand Name: Front and center in all customer touchpoints

Real-World Examples

Google:

Company Name: Alphabet Inc. | Brand Names: Google, YouTube, Android, etc.

Facebook:

Company Name: Meta Platforms Inc. | Brand Names: Facebook, Instagram, WhatsApp, etc.

Luxury Goods:

Company Name: LVMH Moët Hennessy Louis Vuitton | Brand Names: Louis Vuitton, Dior, Fendi, etc.

When Should You Use the Same Name?

Using your brand name as your company name is common for:

Solopreneurs and small businesses
Startups with a single product or service
Businesses where transparency is important
When building a personal brand

When Should You Use Different Names?

Consider separate names for:

Multi-brand companies with diverse products
Franchises or franchise-like operations
Portfolio companies managing multiple brands
When you want corporate privacy
Scaling internationally with localized brands

Important Considerations

Both should be trademarked for protection
Domain registration applies to brand names
Brand name determines customer perception
Company name determines legal responsibilities
Consider both from day one of planning

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Brand Name vs Company Name: What's the Difference?